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PAX2 reference model

PAX2 · built from the persuasion experiments

Per-feature persuasion differences from a random-effects meta-regression, the spread of true effects, and a leave-one-study-out test of how predictable an ad is from its features.

meta-regressionpriorsderived
Files3 · 1.6 MB
LicenseCC0 inputs

What it can tell you

A prior for what a script's style is likely worth

An honest bound on how little style alone predicts

What it can't

Predict an individual video's persuasion

Files