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Record

1Script
2Video
3Send

Make it yours.

Change anything you'd like. It should sound like you.

0 words About 0 seconds to say

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Before you record

No opening line yetThe first line is what Engage measures: whether the scroll stops. “”

Ends with a clear askIn tested campaign ads, an explicit ask to vote was worth +0.6 pts of vote choice (95% range 0.2 to 1.0).

Sounds like youPlain, first-person appeals from ordinary people: +0.8 pts of vote choice (95% range 0.3 to 1.3).

Names Question 3Viewers can only act on a ballot question they can find on the ballot.

Offers a factA concrete number gives the claim weight; check it against the campaign's sources before recording.

Research figures come from 617 campaign ads tested against control groups. They are priors, not promises: style alone predicts little, which is why every take is measured.