- Opening
Engaging and relatable.
The woman introduces the topic of voter independence in Colorado.
A visual overlay displays that over 50% of Colorado voters identify as independent.
She explains that independents often don't vote in primaries, despite their impact.
She highlights that primaries are crucial in determining general election candidates.
The woman urges viewers to stay informed and follow Courageous Colorado.
The video ends with a call to action to subscribe to the newsletter.
- setting
- Indoor, in front of a bookshelf
- on screen people
- One young woman
- captions
- Yes, overlaying poll results and key points
- text overlays
- Yes, summarizing key points
- music
- Not applicable (no audio)
- pace
- Moderate, with clear pauses for emphasis
- call to action
- Yes, at the end of the video
- visual variety
- Limited, focused on the speaker and overlays
1.9×Clicks, best headline over worst
12,256Headline tests
Carries a number19.1% of winners · 17.2% of losers
Starts with “This” or “These”6.8% of winners · 5.8% of losers
Asks a question14.2% of winners · 18.2% of losers
Says “you” or “your”25.3% of winners · 25.3% of losers
Quotes someone1.2% of winners · 1.2% of losers
Shouts a word in capitals5.1% of winners · 6% of losers
Starts with “What”, “Why” or “How”6.3% of winners · 8.3% of losers
Says “watch”, “see” or “listen”8.2% of winners · 6.7% of losers
Trails off or breaks midline4.6% of winners · 4.9% of losers
First person: “I” or “my”14% of winners · 12% of losers
The same story under different headlines, shown at random, 2013–2015.