- Opening
Engaging start with a reference to a reputable source.
Man speaks directly to the camera, discussing political competition.
Man continues to explain the concept of political competition.
Man discusses the importance of independent voters.
Man talks about the role of political parties.
Man emphasizes the need for political competition.
Man draws a parallel to sports competitions.
Man concludes with a call to action for political competition.
Man reiterates the importance of loyalty to the country.
Man emphasizes the need for education on political competition.
Man concludes with a call to action for political competition.
Man thanks the audience and ends the video.
- setting
- Indoor, well-lit room with a ceiling lamp and blinds in the background.
- on screen people
- One man with short hair and a beard, wearing a dark blue polo shirt.
- captions
- Yes, captions are displayed throughout the video.
- text overlays
- Yes, text overlays are used to highlight key points.
- music
- No music is present in the video.
- pace
- Moderate pace, with the man speaking directly to the camera.
- call to action
- Yes, the man encourages viewers to support political competition.
- visual variety
- Limited visual variety, primarily focused on the man speaking.
1.9×Clicks, best headline over worst
12,256Headline tests
Carries a number19.1% of winners · 17.2% of losers
Starts with “This” or “These”6.8% of winners · 5.8% of losers
Asks a question14.2% of winners · 18.2% of losers
Says “you” or “your”25.3% of winners · 25.3% of losers
Quotes someone1.2% of winners · 1.2% of losers
Shouts a word in capitals5.1% of winners · 6% of losers
Starts with “What”, “Why” or “How”6.3% of winners · 8.3% of losers
Says “watch”, “see” or “listen”8.2% of winners · 6.7% of losers
Trails off or breaks midline4.6% of winners · 4.9% of losers
First person: “I” or “my”14% of winners · 12% of losers
The same story under different headlines, shown at random, 2013–2015.