Library
Experiments
Small effects of political advertising
Coppock, Hill & Vavreck · Science Advances 2020
59 real-time randomized experiments on 49 presidential ads with 34,000 participants: persuasion effects by context, message, sender and receiver.
persuasionrandomized2016
What it can tell you
A second, independent estimate of typical ad effects
What it can't
Short-form or volunteer video
Schema · 23 columns
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ad_id_facstring
ad_titlestring
ad_valencestring
ad_sponsorstring
manipfloat64
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favorHC_revfloat64
favorBS_revfloat64
favorJK_revfloat64
favorTC_revfloat64
general_vote_HCfloat64
general_vote_DTfloat64
weightsfloat64
Files
coppock2020/exps.rds7.7 MB coppock2020/exps_with_incompletes.rds1.4 MB coppock2020/favorability_cates.rds199 KB coppock2020/vote_choice_cates.rds110 KB coppock2020/favorability_sates.rds25 KB coppock2020/vote_choice_sates.rds15 KB coppock2020/estimate_favorability_cates.R5 KB coppock2020/estimate_vote_choice_cates.R4 KB coppock2020/figure_S1.R4 KB coppock2020/estimate_favorability_sates.R3 KB coppock2020/README.txt3 KB coppock2020/table_1.R3 KB coppock2020/estimate_vote_choice_sates.R3 KB coppock2020/figure_1.R3 KB coppock2020/helpers.R2 KB
and 6 more