- Opening
Strong, immediate engagement.
The speaker expresses disappointment in the political duopoly and its treatment of half the electorate.
He rejects compliance with a system designed to protect entrenched power.
He frames his mission as exposing truth, reducing corruption, and expanding electoral access.
He emphasizes inspiring more candidates and making voting more accessible.
The speech concludes with a call to action for systemic change.
- setting
- Indoor, in front of a 'DEAN' sign
- on screen people
- One man, navy blue jacket
- captions
- None
- text overlays
- None
- music
- None
- pace
- Consistent and deliberate
- call to action
- Expose truth, increase transparency, reduce corruption, expand electoral access
- visual variety
- Minimal, static shot throughout
1.9×Clicks, best headline over worst
12,256Headline tests
Carries a number19.1% of winners · 17.2% of losers
Starts with “This” or “These”6.8% of winners · 5.8% of losers
Asks a question14.2% of winners · 18.2% of losers
Says “you” or “your”25.3% of winners · 25.3% of losers
Quotes someone1.2% of winners · 1.2% of losers
Shouts a word in capitals5.1% of winners · 6% of losers
Starts with “What”, “Why” or “How”6.3% of winners · 8.3% of losers
Says “watch”, “see” or “listen”8.2% of winners · 6.7% of losers
Trails off or breaks midline4.6% of winners · 4.9% of losers
First person: “I” or “my”14% of winners · 12% of losers
The same story under different headlines, shown at random, 2013–2015.